Motorworld expands Chery Brand across Aruba, Bonaire and Curaçao

GREAT BAY--Motorworld, regional distributor for Chery in the Caribbean, has marked a major milestone with the successful launch of the automotive brand across Aruba, Bonaire and Curaçao, completing three consecutive island openings in early July.

Chery officially opened in Bonaire on July 2, followed by Curaçao on July 3 and Aruba on July 4, expanding the brand's growing footprint in the Caribbean and giving customers across the ABC islands access to its lineup of SUVs and pickup trucks.

"Bringing Chery to Aruba, Bonaire and Curaçao reinforces our commitment to offering high-quality, factory-backed mobility solutions," said Sudesh Manichand, Managing Director at the Jolley Holding Group. "As China’s number-one auto exporter for 23 consecutive years, Chery brings a level of innovation and comprehensive service support and a 10 year warranty that is unmatched in our market."

The launches were carried out through Motorworld's dealer partners under the Jolley Holding Group, with Ultimate Automobiles representing Chery in Aruba and Curaçao and Akkermans Auto Supplies serving the Bonaire market. Each island introduced dedicated Chery showroom spaces designed to give customers direct access to the brand and its vehicle range.

Motorworld said the expansion supports its wider vision of making internationally recognized automotive brands more accessible throughout the Caribbean.

Customers in the three islands will also have access to factory-trained technicians, genuine parts, dedicated aftersales service and what the company describes as the best automotive warranty in the Caribbean.

"Launching Chery across all three ABC islands in just three days is an exciting achievement for both Motorworld and the Jolley Holding Group," said Tariq Amjad, Chairman of the Motorworld Group. "These openings represent far more than showroom launches. They reflect our long-term commitment to bringing world-class automotive brands, outstanding customer experiences and reliable aftersales support to communities throughout the Caribbean. We are proud to continue expanding Chery's presence with partners who share our vision for excellence."

The ABC island launches form part of Motorworld's broader regional expansion strategy for Chery as the brand continues to gain ground in Caribbean markets.

Motorworld said its focus remains on introducing innovative vehicles, strengthening the ownership experience and investing in the long-term development of the region's automotive sector as Chery enters additional markets.

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